Trends are like fads. They come, they go, and they change in the blink of an eye. In the fashion world, it’s no different. What was once considered ugly or unfashionable can quickly become popular again if the right person dons it or if a famous person promotes it by posing in public with it. Trends are a double-edged sword for designers because while some trends can give your business a boost, others can have a negative impact on your brand. To stay ahead of the curve as a fashion designer, you need to be aware of what’s trending. That way you can choose to incorporate these elements into your designs to ensure that your clothing stays relevant and appealing to consumers. If you don’t take this step and ignore current trends, you risk having your company fall out of favour with customers who will no longer want to buy your clothes. If you’re wondering what the top 10 design trends for 2020 will be — and how you should react to them — read on!
Basics Come Back
When talking about design trends, you can never ignore the basics. Designers are predicting that basic colours and fabrics that were popular in the ‘90s and ‘00s will make a comeback in the next few years. These include colours like burgundy, mustard, dark green, mauve, and navy blue. You can also expect to see a lot of denim, leather, and suede. These materials were so popular in the past because they are simple, easy to care for, and have that classic look that designers have been trying to replicate ever since. Many designers will also be looking to bring back the “boxy” silhouette that was popular in the ‘90s. This means that tops and jackets will have a squarer shape, while bottoms will have a looser fit with room to wear over a pair of sneakers. You can also expect to see a lot of plaid designs as many brands are bringing back the ‘90s plaid trend that was popularized by grunge culture.
Brands Bring Back the Basics
As the basics come back, many brands will take the opportunity to bring back the classics. That way they can appeal to the masses and draw in customers who remember the ‘90s and are excited to see a return to those styles. Popular brands that will likely bring back the classics include H&M, American Eagle, Express, Banana Republic, and Old Navy. While these brands might not be the first ones that come to mind when you think of high-end fashion, they are consistent with their designs and have maintained a loyal customer base for years. That means that the basics will likely become even more popular with these brands bringing back the classics. Of course, it’s important to note that while these brands might bring back the classics, they might also add a modern twist to them.
Digital Prints
These are fabrics that have digital prints on them, and they often come in bold and bright colours. These prints are often made to look like a computer-generated design with pixelated images and shapes. These fabrics are popular because they are fun and can be used in a variety of different garments, including shirts, jackets, and even dresses. They are often used as a way to mix and match different pieces of clothing together and create new styles that weren’t there before. Because these fabrics have a bold and busy pattern, they are usually paired with basic or neutral colours so that the focus remains on the printed design.
Bold Checks and Stripes
These patterns are bolder and more noticeable than the traditional checks and stripes we are used to seeing. Because they have been given a modern update, designers have found ways to tweak the designs so that they stand out more than before. They often come in black and white, blue and white, red and white, and sometimes even a navy and white design. They are also used in a variety of different garments, including jumpers, cardigans, shirts, dresses, and even blazers. These bolder designs are very popular right now because they are easy to pair with other clothing pieces and can be used throughout the entire year.
Stamped and Printed Patterns
Stamped and printed patterns can be found on a variety of garments and fabrics, including denim, leather, and even the material of a bag. They are commonly used on pants and shorts where the design can come up on the leg. These patterns are created by branding leather or fabric with a stamping machine, and they often use geometric shapes like diamonds and squares. Alternatively, brands can also use a printing technique that presses an image onto the material. These patterns are designed to be bold and visible, so they are often used as an accent on a garment or as an area where the rest of the design is toned down.
Large Floral Prints
Floral prints are always popular in the fashion world, but lately, designers have gone all out when it comes to the size of the designs. You can expect to see floral prints that cover most of the garment or at the very least, the majority of the top. Because floral prints come in so many different varieties, designers have been able to play around with different colours, shapes, and sizes to create unique and modern designs. Floral designs are very versatile, and they can be used on a wide range of garments. You can expect to see them on blouses, shirts, jumpers, dresses, and even on bags and shoes.
Solid Basics With Darker Prints
While floral prints are popular, many designers are also choosing to add darker prints to their designs. This means that they are choosing to add black, navy blue, and other dark colors to the mix. These darker prints often come in the form of geometric shapes, such as diamonds and squares. They can be seen on everything from button-ups and chinos to athletic apparel. These darker prints are also often used as a contrasting design to the floral prints that are also popular at the moment.
Shapes And Slants Are Back — Again!
In the fashion world, the 90s are making a comeback, and that means that the shapes and slants from that decade are also coming back. Many designers are once again drawing inspiration from the geometric shapes and patterns that were associated with the cyberculture of the ‘90s. This is often seen in the form of geometric shapes on shirts and dresses as well as darker colours and bold prints. If you look at many of the top fashion brands right now, you might notice that they are using shapes and geometric patterns in their designs. This includes brands like Zara and Guess.
Neutrals With Color Blocking and Tipped Edges
Colour blocking has become increasingly popular in the fashion world, and it is typically used in the form of neutral colors that make a bold statement. This is often done through the use of black and white, but other neutral colours are also common. The color-blocking trend is typically seen in areas where designers want to make a bold statement, such as the shoulders, hems, and waistbands of garments. The color blocking trend has also been given an edge through the use of tipped edges, where the fabric is cut at an angle and then turned up. This can be seen on everything from shirts and jackets to blazers and pants.
Conclusion
Trends come and go in the fashion world, and as a designer, it’s important to stay on top of these trends. When you know what’s trending and what’s not, you can better tailor your designs to appeal to your customers. When you ignore current trends, you run the risk of falling out of favour with your customers and losing out on sales. When designing your garments, take these current trends into account and make sure that your designs reflect these popular elements. By doing so, you can be sure that your designs will be relevant and appealing to your customers.
